Does The New Yorker think it needs to go after the indie rock demographic or something? First Will Oldham, and this week Justin Vernon, a k a Bon Iver (#3 on Voreblog’s Best of 2008 list). Vernon’s profile, by Sasha Frere-Jones, is far less — how should we say? — scattershot than the Oldham piece. And it’s the first time we’ve seen anyone explain where the name Bon Iver came from. (Hint: It’s from Northern Exposure.) Go read it.